What is popular, what is common, what is latest, is called fashion. It also differs from different cultures at a particular time. When we hear the word fashion, it commonly implies fashionable clothing, bags, shoes, the latest electronic music or gadget such as mobile phones, iPods etc. And what is factual about it is that it changes hastily from time to time.

Fashion rules keeps on shifting, often times what we think is old and  outdated suddenly becomes hottest and stylish and is considered to be  the newest trend with high and popular demand. Fashionable and  unfashionable are the frequent terms we use in describing someone if  he/she fits with the current style.

Glamor, beauty and style are in a positive sense synonymous to  fashion. It is also an art, where everyone has the freedom to express  themselves and can examine its real beauty, culture and even goodness.  Some are also considered materialistic because of being so trendy. So,  everything that is in excess will result to be undesirable.
There  are different fields that have documented the rise and fall of fashion.  Since it is a social phenomenon, Interior decorations and architectural  designs are striving to offer the best, unique and latest trend for home  and office. Aside from that clothing, cosmetics and hair style are some  of the common fields that fashion is also focusing on. Since all of us  want to outrun with the hottest fad, everyone desires to be unique from  others.

Fashion as a whole reflects on what society it is part of. Many have  influenced it such as wars, conquest, laws, and even religion.  Individual personalities also give high impact on fashion. Most people  even school children are aware that fashion exist.
Critics are  also present especially in fashion industry. They denounced fashion as  irrational, frivolous, tyrannical and immoral. People follow fashion  like sheep when they have enough clothes already. Accusation also arises  that fashion designers accelerate that fashion changes to create new  businesses. Still new fashion succeeds when people are willing to accept  it. It still depends on the consumers. Lastly, fashion changes because  many people like fresh and latest styles.
 
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